Kein Witz. Ist so.

In our society, women* are still (structurally) discriminated against in the labor market. For example, men* are overrepresented wherever power and money are involved, while women* are overrepresented wherever unpaid and often unappreciated care work is involved. This fact is addressed by the Women's Office of the City of Linz in an online campaign designed by FIFTITU%.

The social media campaign highlights the unequal treatment and discrimination of women* in the labor market. The aim is to inform people about the causes and effects of gender discrimination. After all, changes can only be brought about if there is awareness of the prevailing mechanisms. Raising awareness of the consequences of gender discrimination is all the more necessary as the effects of the pandemic are hitting women* particularly hard and there is a risk of a renewed "retraditionalization" of gender roles.

#CloseTheGap

https://fiftitu.diskstation.me:443/photo/mo/sharing/uDFsMs2lu

The campaign "No joke. Is so. #CloseTheGap" focuses on the following main causes using 4 clips as examples:

Low wages in "typical female professions"
Part-time work and care work
Gender pay gap
Parental leave and care work

Zwei Frauen vor einem feministischen Plakat, beide tragen Masken und formelle Kleidung.

Data basis is the "second Women's Report of the City of Linz", which was presented at the end of 2018. Using statistical data and analyses, it provides a comprehensive and in-depth overview of the diverse living conditions and lifestyles of Linz's women. Horizontal social inequality factors such as gender, age, ethnicity or impairments are analyzed in conjunction with vertical social inequality factors such as educational level, professional status or income.

So let's change something: Close The Gap!